Simply Management

An easy-read management book giving practical advice and knowledge essential for those starting a new business, buying one, or wanting to improve an existing one. Set out clearly and concisely are simple fundamentals of business-knowledge: - how to devise competitive strategy - understanding markets - constructing meaningful management accounts - how to identify and apply vital ratios - other important financial information - key elements of leadership and management practise Throughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.